Moving Your Mission Forward into a Brand Message that Works
Effective brand-building involves strategically linking your mission to your message. This session will provide context and techniques for forging a strong nonprofit brand—without breaking the bank. Participants will gain an understanding of what branding is and what it isn’t as well as some ideas for how to put branding principles to work in advancing their missions. Come prepared to think beyond business as usual to spark the kind of curiosity that you’ll use when you return to the office and refresh your organization’s position for immediate impact and long-term success.
Our discussion leader is Melanie Schmidt from Timpano Consulting. She brings energy and focus to the people and projects around her as well as 25 years of experience helping organizations leverage communication to become more effective. Since founding Timpano Group in 2003, Melanie has helped countless nonprofit leaders connect the dots of organizational strategy, leadership, performance, and communication to move beyond business as usual.
The Wegner Non-Profit Roundtable group meets bi-monthly from 11:00 am to 1:00 pm.
11:00 am – 11:30 am – Networking/Registration
11:30 am – 12:00 pm – Lunch
12:00 pm – 1:00 pm – Presentation (qualifies for 1 hour of Continuing Professional Education)
YNPN members receive a discount to attend Wegner CPA Nonprofit Roundtables. Email at firstname.lastname@example.org to get your discount code to get 1/2 the price of normal registration.
517 Grand Canyon Dr
Madison, WI 53719
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